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Show, Don't Tell. The Proof.

How LemnaTec, Zasso and crop.zone went from lab to market: the funding, the partners and the exits, documented by the founder who led them.

Reference projects and case studies from AixPoint advisory engagements Dirk Vandenhirtz, founder of AixPoint and AgTech advisor based in Aachen

Case Study Library

Est. 2015

Each case study documents context, challenge, approach, and quantified outcomes. Scan in 60 seconds; dive deep when you spot a relevant pattern.

"Outcomes Over Opinions"

11+Years

9Projects

8Sectors

2Exits

LemnaTec

Exit

crop.zone / Zasso Group

Growth

Tielsa Holding

Growth

ENANTIOS

Early

PureSurf

Early

AckerKapital

Early

Néboda Farms

Early

Zealquest Group / AgiBot

Growth

KuroVia

Early

Filter by:

9 projects

Stage

All StagesEarly-StageGrowthLate-Stage / Exit

Theme

All ThemesFundraisingGo-to-MarketProductPartnershipsIP / Patents

Sector

All SectorsAgTechDeep TechAI / MLRoboticsCleanTechIndustrialPharma / BioTechIoT / Hardware

Featured projects

Featured

Seed → Exit

Founder & CEO

LemnaTec

From Lab Tool to Global Market Leader in Digital Phenotyping

AgTechAI / MLDeep Tech

Context

LemnaTec pioneered digital plant phenotyping, automating the measurement of plant traits using imaging and AI. The technology transformed how researchers study crop genetics and plant biology.

Challenge

Transform laboratory-grade research equipment into a scalable, enterprise-ready platform that could become the global standard for high-throughput plant analysis.

Approach

1Developed proprietary AI-powered image analysis algorithms for automated trait extraction

2Built modular hardware architecture (greenhouse, field, and lab systems) to address multiple market segments

3Established strategic partnerships with top research institutions (e.g., TERRA-REF) for validation

4Created recurring revenue through SaaS-based analytics platform (LemnaGrid)

Results

Global #1

Became world leader in digital phenotyping

100+

Research institutions as customers worldwide

30+

Patents filed in imaging and AI analysis

Acquired

Strategic exit to Nyxoah (2019)

Key Learnings

  • Deep-tech products require long sales cycles, start enterprise conversations early
  • Modular architecture enables faster market segment expansion
  • SaaS layer on hardware creates stickiness and recurring revenue

Discuss a Similar Challenge

Greenhouse Scanalyzer Plant-to-Sensor Phenotyping System

Greenhouse Systems

+1

Featured

Seed → Series B

Founder & CEO

crop.zone / Zasso Group

Scaling Electric Weed Control from Concept to OEM Partnerships

AgTechCleanTechIndustrial

Context

crop.zone and Zasso Group developed Electroherb technology, chemical-free weed control using high-voltage electricity. The system addresses the EU Green Deal requirements and growing demand for sustainable agriculture.

Challenge

Industrialise a novel weed control technology and secure partnerships with major agricultural OEMs in a conservative industry resistant to unproven solutions.

Approach

1Executed phased fundraising strategy: €25M+ across Seed, Series A, and strategic rounds

2Built technical credibility through ARPA-E partnership with U.S. Department of Energy

3Developed joint ventures with John Deere, CNH Industrial, and Nufarm for distribution

4Created volt.cube/volt.apply/volt.fuel system architecture for modular deployment

Results

€25M+

Venture capital raised across multiple rounds

3 OEMs

John Deere, CNH Industrial, Nufarm partnerships

ARPA-E

U.S. Department of Energy partnership secured

DLG Award

Agrifuture Concept Award 2023 winner

Key Learnings

  • OEM partnerships require 18-24 months of technical validation, start early
  • Government partnerships (ARPA-E) provide credibility multiplier for hardware ventures
  • Modular system design accelerates partner integration

Discuss a Similar Challenge

XPower, Electric Weeding 2019

Electric Weeding

+5

Featured

Pre-Series A

Strategic Advisor

ENANTIOS

Positioning Deep-Tech Molecular Analysis for Series A Fundraising

Deep TechPharma / BioTech

Context

ENANTIOS spun out of ETH Zurich with patented Raman Optical Activity (ROA) technology for molecular structure determination. The technology enables faster, more accurate drug development and FDA approval pathways.

Challenge

Position a highly technical scientific instrument for commercial fundraising while defining go-to-market strategy for pharmaceutical and biotech customers.

Approach

1Refined investor narrative: from 'scientific instrument' to 'drug development accelerator'

2Developed clear FDA pathway positioning for regulatory credibility

3Made warm introductions to life sciences VCs and strategic investors

4Structured data room and financial model for Series A readiness

Results

Series A

Fundraising strategy in active execution

FDA Pathway

Regulatory positioning defined and documented

Investor Pipeline

Warm introductions to target investors

Narrative

Commercial positioning refined

Key Learnings

  • Deep-tech founders often undersell commercial impact, reframe around customer outcomes
  • FDA/regulatory positioning is a fundraising asset, not just a compliance burden
  • ETH/university spin-offs carry credibility but need commercial translation

Discuss a Similar Challenge

ETH Zurich Spin-off Enantios

Company Overview

Featured

Growth / International Expansion

Strategic Advisor

Zealquest Group / AgiBot

European Market Entry for Embodied AI Robotics

RoboticsAI / MLDeep TechIndustrial

Context

Zealquest Group, founded in 2000 and headquartered in Shanghai with 80%+ MSc/PhD team, is expanding into the European market with AgiBot embodied AI robotics. Their G2 humanoid robots and AI-powered data collection infrastructure target industrial manufacturing automation.

Challenge

Navigate European market entry for a Chinese deep-tech company, establishing partnerships and go-to-market strategy for industrial robotics in manufacturing, quality inspection, and packaging applications.

Approach

1Developing market entry strategy for German and EU industrial automation sector

2Building partnership network with manufacturing companies and system integrators

3Supporting investor relations and fundraising positioning for European expansion

4Advising on regulatory navigation and positioning for AI/robotics deployment

Results

EU Hub

Netherlands office established as European headquarters

Partners

ABB and Bosch Engineering collaboration network

100+ Robots

Data collection infrastructure at scale

Strategy

German market entry roadmap defined

Key Learnings

  • Cross-border deep-tech requires local partners for regulatory and cultural navigation
  • Industrial robotics buyers need pilot demonstrations before procurement decisions
  • Embodied AI positioning differentiates from traditional industrial automation

Discuss a Similar Challenge

Zealquest Group Overview

Company Overview

Every project taught me something the textbooks couldn't. The field is the real classroom, and the soil doesn't grade on a curve.

Case studies are like crop trials. The ones that failed teach you more, but nobody publishes those.

More projects

Seed → GrowthCEO

Tielsa Holding

Building a Premium Smart Kitchen Brand from Hardware to IoT Platform

IoT / HardwareIndustrialDeep Tech

€20M+

Investment secured for product development

Premium

Established as luxury smart kitchen brand

B2B + B2C

Dual market strategy successfully executed

IoT Platform

tielsa:connect ecosystem launched

View the full case study

Pre-SeedStrategic Advisor

PureSurf

Go-to-Market Strategy for Bio-Based Surfactants

CleanTechDeep Tech

GTM

Go-to-market strategy defined and documented

Investor Ready

Pitch deck and data room prepared

Pipeline

Investor introductions in progress

€4.75M

Grant funding already secured

View the full case study

SeedStrategic Advisor

AckerKapital

Market Strategy for Agri-PV Energy Solutions

AgTechCleanTech

Market Strategy

Entry strategy defined and documented

Partnerships

Farmer network development initiated

Business Model

Revenue model validated with farmers

Network

Investor and partner introductions made

View the full case study

SeedAdvisor

Néboda Farms

Scaling Lean Vertical Farming from Prototype to Commercial Production

AgTechIndustrial

Lean Model

Lower CapEx approach validated

Pilot

Commercial pilot operational in Galicia

Awards

Food Tech Challengers 2024 recognition

Network

Strategic connections established

View the full case study

SeedStrategic Advisor & Board Member

KuroVia

Strategic Advisory for Pyrolysis & Biochar Carbon Removal

CleanTechAgTech

Strategy

Market and scaling strategy defined with executive team

GTM

Target market prioritisation and value proposition sharpened

Partnerships

OEM and utility partnership pipeline developed

Fundraising

Investor strategy and materials preparation underway

View the full case study

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