Go-to-Market Strategy for AgTech & Deep-Tech | AixPoint
GTM strategy that wins customers, built from 4 AgTech exits. ICP definition, pricing, channel design, sales playbooks. From €0 to first €5M ARR. Book intro.
Go-to-market for science-led startups
Most deep-tech founders default to enterprise sales because it's familiar. We design GTM motions that match your unit economics - channel, distributor, direct, or platform - and ship the first €1M ARR.
- ICP & wedge - Identify the smallest market segment that pays full price today and grows into a category leader tomorrow.
- Channel design - Direct, distributor, OEM, or marketplace? We model each channel against your gross margin and sales cycle reality.
- Design-partner motion - Convert pilots into paying customers with structured success criteria, expansion clauses, and reference assets.
Frequently asked questions
Hardware, biology, SaaS - does GTM differ?
Materially. Hardware needs distributors; biology needs regulatory-aware sales; SaaS needs PLG hooks. We build the motion that fits, not a one-size template.
When is the right moment to engage?
Right after pilot validation, before you scale a sales team. Hiring before GTM clarity is the most common founder mistake.
Do you do interim sales leadership?
Yes - see the Fractional CCO spoke for ongoing commercial leadership.
Geographies?
Strongest in EU and US AgTech, deep-tech industrial, and climate hardware. Active operator network across both.