Go-to-Market
Most deep-tech founders default to enterprise sales because it's familiar. We design GTM motions that match your unit economics, channel, distributor, direct, or platform, and ship the first €1M ARR.
Plan your go-to-market AgTech consulting
Quick Facts
- What is a GTM strategy?
- The plan to win the first €5M-€20M of ARR, ICP definition, pricing, channel design, sales playbook, partnerships.
- What's different for AgTech GTM?
- Adoption cycles are slow (1-3 seasons), distribution is gate-kept by John Deere, CNH, Bayer ecosystems, and pricing must align with farm-economics.
- Typical engagement length?
- 8-16 weeks for the strategy; 6-12 months if AixPoint also runs the rollout via fractional CCO.
- Channels covered?
- Direct enterprise, dealer/distribution, OEM partnerships, ag-retail, and digital.
- Outcomes to expect?
- Defined ICP, validated pricing, signed channel LOIs, first 5-10 enterprise pilots scoped.
ICP & wedge
Identify the smallest market segment that pays full price today and grows into a category leader tomorrow.
Channel design
Direct, distributor, OEM, or marketplace? We model each channel against your gross margin and sales cycle reality.
Design-partner motion
Convert pilots into paying customers with structured success criteria, expansion clauses, and reference assets.
- 01Market sizingBottoms-up TAM/SAM/SOM, ICP definition, top-50 prospect map.
- 02Motion designPricing, sales cycle, channel choice, comp plan, design-partner playbook.
- 03First customersCoach the team through the first 5-10 closed deals; instrument the funnel.
From the portfolio
Vertical Farming
Néboda Farms
Coffee AI
Agrivero
Water Intelligence
WAI
Frequently asked
- Hardware, biology, SaaS, does GTM differ?
- Materially. Hardware needs distributors; biology needs regulatory-aware sales; SaaS needs PLG hooks. We build the motion that fits, not a one-size template.
- When is the right moment to engage?
- Right after pilot validation, before you scale a sales team. Hiring before GTM clarity is the most common founder mistake.
- Do you do interim sales leadership?
- Yes, see the Fractional CCO spoke for ongoing commercial leadership.
- Geographies?
- Strongest in EU and US AgTech, deep-tech industrial, and climate hardware. Active operator network across both.
Go-to-market strategy for AgTech and deep-tech hardware startups
Plan your go-to-market Contact